Getting views on songs/videos on YouTube can be challenging for artists and can also be very frustrating. It can be more frustrating when you get few views on a video you spent a large budget on. It can be difficult producing a video that will interest and entertain viewers who could be watching a thousand other music videos. If a video isn’t interesting, or even outrageous, fans get bored and lose interest which means they won’t share it with other people. However, lyric videos are advantageous for various reasons. 

Fans enjoy watching them. 
They are cheaper to produce. 
Each one is different. 

Building Momentum. 

Fans of bands and artists tend to enjoy lyric videos more then official videos themselves. How come? Because they are able to learn the lyrics to the song while listening to it! 

Lyric videos are a great way to build momentum prior to an official video release. Fans love knowing the lyrics to songs, so what better way to get to know the lyrics than by giving them a lyric video?